Wesley Callihan tells the story of Cicero and Varres, and how Cicero used Rhetoric to convince his audience that Varres was wrong. We can see the three branches of good rhetoric: Ethos (appeal to authority), Pathos (appeal to emotion), Logos (appeal to reason). This excerpt is taken from The Historians, a unit from the Old Western Culture curriculum on the great books of Western Civilization. For a complete Rhetoric curriculum, where these ideas are taught in depth, see Fitting Words: Classical Rhetoric for the Christian Student. YouTube version